Strategy & Insights
A website should earn its keep. Strategy and insights work steps back from the pixels and the code to look at whether your site is bringing in the right visitors, whether they convert, and what's getting in the way when they don't.
It's grounded in real data from Google Search Console, analytics and performance testing rather than opinion. You get a clear picture of where you stand and a prioritised plan for where to invest next.
Technical SEO and performance audits
A proper audit looks at the fundamentals that decide whether Google can rank you: crawlability and indexing, site architecture and internal linking, metadata and structured data, and the Core Web Vitals that now count as direct ranking signals.
You get a plain-English report covering what's working, what's holding you back, and the specific fixes ranked by impact against effort. Not an 80-page automated PDF, just the issues that move rankings and the order to tackle them in.
Insights from your own search data
Your Search Console and analytics already hold most of the answers: which queries you rank for, where you're sitting on page two waiting for a nudge, and which pages quietly bring in leads. The work is reading that data properly and turning it into decisions.
In practice that means finding quick-win keywords in positions four to ten, spotting content gaps competitors are filling, and picking the pages worth improving first because they're closest to breaking through.
A roadmap you can act on
Every engagement ends with a concrete, sequenced plan: content to create, pages to optimise, technical fixes to ship, sized to your resources and goals.
Because the same person can implement the recommendations, there's no gap between the advice and the build. The plan is written by someone who knows exactly what it takes to ship it.
Frequently Asked Questions
What do I get from a strategy engagement?+
A clear audit of your current SEO and performance, an analysis of your own search data, and a prioritised roadmap of what to fix and build next, ranked by impact against effort.
Do you use my Google Search Console data?+
Yes, where you can share access. Your Search Console and analytics are the most honest source of what's working, and the roadmap is built from that rather than from generic best practice.
Can you also implement the recommendations?+
Yes. Unlike strategy-only consultants, the same developer can ship the fixes, from technical SEO and Core Web Vitals work to new pages and content structure.
How long does an audit take?+
A focused technical and SEO audit usually takes a few days to a couple of weeks depending on site size. You get the report and roadmap at the end of that.
Let's Build Your Next Project
Tell us what you're building and we'll come back with a plan, a timeline and a price. No template answers.